KAFT is a Story in a Wearable Form
KAFT is a design brand that tells stories in wearable forms. It is now launching the second edition of the Hybrid Minds project, built on the representations of artwork in both physical and digital universes.
The limited-edition t-shirt design represents the physical universe of the project, and the single-edition NFT form of the artwork represents the digital ecosystem.
You can check out the one-edition NFT and 100 limited edition t-shirt designs of Crimson Fumes here.
KAFT and The Hybrid Minds project
The Hybrid Minds project continues to grow and evolve as a new artist participates each month.
KAFT’s trademark is about designs with stories behind and collaboration with many great artists worldwide, such as Cinta Vidal, Monassi, and Seungyea Park. KAFT has reached 85 different countries so far.
The Hybrid Minds project swiftly found its collector in the NFT ecosystem with its first edition and keeps on evolving with the participation of artists all over the world. The project’s new collaboration, “Crimson Fumes,” is about the story of a character coming from the fantasy worlds created by Reza Afshar.
For its first collaboration in the NFT universe, KAFT combines the representations of brand culture and the creative process both in the digital and physical world.
NFTs emerged in parallel with the digital evolution and have recently been used by many artists worldwide to present their works. It represents the existence of artworks in the digital universe while also creating a unique, original signature for the owner.
“A collaboration in a physical and digital universe”
The limited-edition t-shirt design represents the physical universe of the project, and the single-edition NFT form of the artwork represents the digital ecosystem.
The first collaboration of this project is “Wired Again,” prepared by Oscar Llorens. The famous artist reinterpreted the Wired illustration he made for KAFT for the Hybrid Minds project.
KAFT Culture
KAFT is a design brand founded on two values: creativity and care. It appeals to people in pursuit of beauty: to art-lovers who don’t shape their preferences by popular culture. A platform full of art and unique ideas based on underground culture, and full of art events and projects for all disciplines.
To view all the designers participating in KAFT, go here.
