We can thank TikTok for this one: Welded jewelry is officially all the rage. Some call it getting “zapped,” but Aisha Formanski of Everthine Jewelry thinks of it like a tattoo or piercing, or “permanent but painless.” Last year, Formanski launched the new service under her 10-year-old jewelry brand. Ever Mine is a collection of dainty 14-karat gold and sterling silver chains (ranging from $40–$160 depending on style) that are welded closed, creating a claspless, seamless accessory.
After seeing the trend take off in Los Angeles, Paris, and New York, Formanski was so into the idea that she almost booked a trip to the Big Apple for a bracelet of her own. She now welds chains for best friends, couples, mothers and daughters, and more out of her Casket Arts Building studio, open by appointment.
Denver-based Link x Lou also launched in Minneapolis in April, marking its expansion into a 22nd state. As founder Jordan Louis notes, “From friendship bracelets, a milestone reminder, a connection to someone far away, or simply a piece of quality jewelry—this is more than buying a bracelet or necklace. I love the personal connection and story behind each customer’s reason for getting linked.”
The concept is pop-up- and partnership-based—each city’s “linkers” curate special events and boutique partnerships. In addition, anyone can hire Link x Lou to do a private, invite-only party of their own. Watch for opportunities to get blinged out—the local chapter is currently working on some fun collabs with other lifestyle businesses.
Madeline Nachbar
As Mpls.St.Paul Magazine’s Trend & Style editor, Madeline Nachbar draws on her passion for travel, fashion and the arts to keep a close pulse on what the next big trends are, and excels at creating visually-compelling content that inspires.
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July 6, 2022
12:00 AM