Virtues ArtVirtues Art
  • Home
  • Art
    • Contemporary Art
  • Entertainment
  • Photography
  • Shop Virtues Art
  • Privacy Statement
    • Cookie Policy
    • Terms and Conditions
Reading: Louis Vuitton Accused of Using Joan Mitchell’s Art in Ads Without Permission
Share
Aa
Aa
Virtues ArtVirtues Art
  • Home
  • Art
  • Entertainment
  • Photography
  • Shop Virtues Art
  • Privacy Statement
Search
  • Home
  • Art
    • Contemporary Art
  • Entertainment
  • Photography
  • Shop Virtues Art
  • Privacy Statement
    • Cookie Policy
    • Terms and Conditions
Have an existing account? Sign In
  • Advertise
© 2023 Virtues Art. All Rights Reserved.
Virtues Art > Art > Louis Vuitton Accused of Using Joan Mitchell’s Art in Ads Without Permission
Art

Louis Vuitton Accused of Using Joan Mitchell’s Art in Ads Without Permission

VirtuesArt 2 Min Read
2 Min Read


The Joan Mitchell Foundation has sent a cease-and-desist letter to Louis Vuitton after the brand used several works by Mitchell in an advertising campaign, despite having been explicitly denied permission to do so. Vuitton recently released a series of ads starring Léa Seydoux in which the French actress poses with one of the brand’s handbags in front of a painting by the late Abstract Expressionist, who died in 1992. Appearing in print and online in both France and the US, the campaign utilizes three works by Mitchell—Edrita Fried, 1981; Quatour II for Betsy Jolas, 1976; and La Grande Vallée XIV (For a Little While), 1983—but does not name them or credit the artist; the paintings appear cropped in the background.

The photos in which Seydoux appears are suspected to have been shot at the Fondation Louis Vuitton in Paris, which is hosting “Monet Mitchell,” an exhibition that places Mitchell’s work alongside that of French Impressionist Claude Monet, whom the American artist counted as a major inspiration. The Fondation, a contemporary art space that opened in 2014, is owned by Vuitton’s parent, the luxury conglomerate LVMH.

Christa Blatchford, director of the Joan Mitchell Foundation, told the New York Times she was “shocked” to see the ads. Blatchford says she twice denied requests from the company to use Mitchell’s art in a campaign last winter, despite an offer of a donation from LVMH chief Bernard Arnault, one of the wealthiest people in the world. Blatchford lamented the lack of separation between the Fondation Louis Vuitton and the brand, noting that the Joan Mitchell Foundation typically turns down all requests for commercial use. “We have not done it for anybody,” she said. “We have never done a cease-and-desist letter, either.”

ALL IMAGES



Source link

You Might Also Like

The White Review, British Magazine with a Loyal Art World Following, Goes on Indefinite Hiatus

Painting Emerges After a Century in Storage as a Long-Lost Artemisia Gentileschi

‘Prized’ $1 M. Buddha Statue Stolen from Barakat Gallery in Los Angeles

Richard Rezac “Harlequin” at Galerie Isabella Bortolozzi, Berlin — Mousse Magazine and Publishing

1,294 Pre-Columbian Artifacts Repatriated by a California Museum to Mexico

VirtuesArt 02/22/2023 02/22/2023
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article Amia Srinivasan and Paul Chan
Next Article Amia Srinivasan and Paul Chan on fate and their first experiences with philosophy
Leave a comment

Leave a Reply Cancel reply

You must be logged in to post a comment.

Latest News

Festival movies you can stream from home very soon
Digital Art
Relief Is Coming for Artists With Federal Student Loan Debt
Contemporary Art
Kourtney Kardashian, Poosh in Legal Trouble After Baby Shower Fakeout
Entertainment
Nissan’s racy new EV concept previews an all-electric future in Europe
Digital Art
© 2023 Virtues Art. All Rights Reserved.
  • Home
  • Economy
  • World
  • Us Today
  • Pages
  • Join Us
Virtues Art
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Virtues Art
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Welcome Back!

Sign in to your account

Lost your password?