Leni Klum isn’t concerned about criticism over the Initimissimi photoshoots with her mom Heidi Klum.
Leni, 20, opened up about her steamy lingerie campaigns, which she regularly participates in with her mom, Heidi, 51, while starring on the cover of Glamour Germany.
“I always try to remember that no matter what you do, there will always be someone who doesn’t like it,” she told the publication. “You simply have no control over it and you can’t focus too much on the negative.”
The model added, “That can easily happen, especially if you spend a lot of time on social media. But there are so many more positive reactions.” She joked that “most of the comments are in German,” so she can’t “understand many” anyway. “That helps too, of course,” she quipped.
Heidi and Leni most recently posed in sheer lingerie together in October 2024. For the shoot, Leni wowed in a sheer lace balconette bra and matching low-waisted cheeky bottoms. Heidi, for her part, wore an embellished bralette featuring a push-up bra and high-cut see-through panties.

In a campaign video, Heidi and Leni cuddled up in sheer cashmere tops and their lingerie sets. They then took off their tops to reveal their bras and danced around a room together.
Fans were quick to share their mixed reactions in the comments section. “Am I the only one thinking this is a bit weird?” one asked, as another social media user agreed, “This is so strange.” A third person wrote, “Wow…this is sooo inappropriate.”
While some fans didn’t love the campaign, others did. “Congratulations ladies you look adorable,” one person wrote, as another gushed, “Love this so much!” A third commented, “You guys look Beautiful 😍🤩.”