Bran Flakezz, aka Brandon Edelman John Lamparski/WireImage
Social media influencer Bran Flakezz, real name Brandon Edelman, detailed how he made almost $800,000 in one year.
Speaking on the Wednesday, March 5, episode of the “Networth and Chill” podcast, hosted by Vivian Tu, Flakezz said, “I grossed $768,000 in 2024,” before detailing how much was left in his pocket as a result of “the net” costs.
‘So $768,000 is the top number, 20 percent of that goes to management, so we’re down to, like, what $550k? From $550k, $200,000 of that goes to taxes,” the 28-year-old said. “Just the way it goes. Now we’re down to $330k. After the $330k, you have your expenses. I have a team now, so it’s like, lawyer, accountant, therapist … it’s insane.”
Flakezz, a Philadelphia-based comedian and content creator who has risen to fame as a result of his relatable content across TikTok and Instagram, went on to reveal how much he wound up pocketing last year: “Like, probably around $300,000.”
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The influencer also took listeners through his journey to success, telling Tu, the founder and CEO of Your Rich BFF Media, that he has grown his earnings from a former annual wage of $40k and ongoing family hardship. “I grew up, literally, dirt poor, so this is insane,” he began. “My parents made enough money to put food on the table but they didn’t have savings. We lived pay cheque to pay cheque. I knew when I grew up, I wanted to be more financially secure.”
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Flakezz explained that he now meets with an accountant “pretty frequently” to ensure he keeps his finances in order. “I think the most meticulous thing is the expense report that I have to keep,” he detailed. “I can kind of expense almost everything. I took an Uber here to do a podcast, this is content, this is work, I can expense that Uber. I can expense the lunch that I ate on the way here. That is what’s really great for me. I’m very thorough.”
Flakezz’s fame saw him appear as a cast member, and runner-up, on Barstool Sports’ first reality TV show, Project Verified, which he also discussed during his podcast appearance. “I was a huge Brianna ‘Chickenfry’ [LaPaglia] fan, like, she was one of the first creators I followed who made, like, really fun, feral party content,” he said. “I wanted to be a part of that show really badly.”
He added that when LaPaglia announced that she was hosting Project Verified and put a call-out for contestants, Flakezz DM’d her to see if he should apply. “When I got the call that I was on it, I was so excited because my bio is in my head, I’m a reality TV star,” he said. “When I first started making content, it was because I really wanted to be cast for a show, and I was, like, I feel like I need to have a social media presence so let me try making content and then it just ended up that I fell in love with making content.”