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I’ll admit I was a little late to the coffee game. It took me 27 years to start drinking a morning cup of joe — and then, my obsession set in pretty quickly. I’ve quickly built up a reliance on caffeine and the crashes hit me hard. In fact, my New Year’s resolution for 2025 is to cut back on my caffeine intake with better-for-me options, like matcha. I have one dilemma, though: I don’t want to buy a matcha every morning at the coffee shop, but I have yet to find an at-home option that doesn’t taste like grass. That is, until now.
Encha is here to shake up the at-home matcha game and turn you into a master barista — without the need for any fancy equipment. Founded in 2014, the brand brings organically farmed matcha from Japan to the world via easy-to-use ground powders, which can then be stirred into milk or water and enjoyed at a moment’s notice. Now through January 1st, you can even get 20% off your first order with the code 20ENJOYENCHA.
Which Encha powder is right for you? If you prefer to keep things simple, we recommend the Encha Ceremonial Grade Matcha Powder. This smooth, full-bodied, earthy matcha is designed to be stirred into water and savored. Though easy to prepare, it’s designed to turn your morning beverage into a ritual full of mindfulness and appreciation.
The powder has become a favorite for those who have made a recent swap from coffee to matcha. “I switched to matcha to decrease negative effects of coffee,” one reviewer writes. “Encha Matcha was recommended by my functional doctor. I tried it for several months then thought I would experiment with other brands of matcha. I’m glad I did because I’m now committed to Encha Matcha due to price, grams per serving, and overall taste and consistency of product.”
For a richer, creamier beverage, you’ll want to opt for the Encha Latte Grade Matcha Powder. When stirred into milk, it produces a lush frothy drink that’s bold and rejuvenating. Soon after incorporating it into your routine, you might forget about coffee completely, like many shoppers have. “It did not disappoint. I have no taste for coffee anymore and enjoy my decadent green powder daily,” another customer writes. They also note that the price point is a nice sweet spot and the pack has plenty of servings to last for weeks.
Start your new year on the right foot with Encha Matcha — and don’t forget to use the code 20ENJOYENCHA to get 20% off your first order.