BTS’s RM Has Sent K-Pop Fans Flooding To Art Museums Thanks To Instagram –

When Korean pop superstars BTS visited the White House in May to talk about the recent spike in anti-Asian hate crimes, over 300,000 people watched the briefing live – compared to a more typical 16,000. The pop group, which announced in June that it is going on a temporary break, is known for having that effect – it’s become known colloquially as “the BTS bump.” 

A few days earlier, the group’s leader RM used his clout to draw attention to a more niche institution – the Museum of Fine Arts, Boston – and its exhibit on the Canadian-American painter Phillip Guston.

As he has for dozens of museums and galleries, the 27-year-old Korean musician posted about his visit to his 35.6 million followers on Instagram, sending his eager fanbase rushing to visit, learn more, and post on social media. That’s just what happens when one of the world’s biggest pop stars becomes passionate about a new hobby.

“As an art enthusiast and a collector who loves art, I read and study a lot hoping to grow special insights and better discerning eyes … ” RM, who began visiting museums regularly in 2018, told ARTnews via email.

“I’m not good at multitasking, but I’m a person who digs deep once I get interested. Right now, I’m into art.”

Source link

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Close Popup
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

We use WooCommerce as a shopping system. For cart and order processing 2 cookies will be stored. This cookies are strictly necessary and can not be turned off.
  • woocommerce_cart_hash
  • woocommerce_items_in_cart

Decline all Services
Accept all Services
Open Privacy settings