Blackmagic’s Vision Pro immersive camera can be yours for only $29,995

Blackmagic has announced that its URSA Cine Immersive commercial camera for shooting high-quality 3D immersive video is now available to preorder “direct from Blackmagic Design Offices,” with the first deliveries going out in early 2025. The camera, which could enable more immersive content for the Vision Pro, costs $29,995 — or a mere 8.6 Vision Pros.

First revealed in June, the Cine Immersive will let cinematographers shoot 90fps video in stereoscopic 3D at 8160 x 7200 resolution per eye — or more than twice the estimated per-eye resolution of the Vision Pro’s screens. They’ll be able to edit the footage using the proprietary Apple Immersive Video format in DaVinci Resolve Studio, which Blackmagic plans to add support for early next year.

Blackmagic Design CEO Grant Petty said the DaVinci update will enable “a true end-to-end workflow for Apple Immersive Video.” He added that the company is “looking forward to working closely with filmmakers” on immersive videos ahead of the camera’s wider release later in 2025.

Blackmagic included images of the camera in its email to The Verge. It looks cool, so I’ve included them for your perusal:

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The Vision Pro has some immersive content outside of Apple’s videos — in apps like Amplium or Explore POV — but none of them quite have the quality of Apple’s videos. Until now, Apple has been the only company producing content with its format, and only a handful of such videos are available at this point. That could change, eventually, if studios take advantage of Blackmagic’s new camera and DaVinci update.