Kanye West has a track record of styling the women in his life to suit his tastes — and his wife, Bianca Censori, is no exception.
“It’s an element of control for Kanye,” an insider exclusively told Us Weekly in spring 2024.
After being dropped by fashion brands like Adidas, Gap and Balenciaga over antisemitic comments Kanye, 47, made in 2022, “Kanye’s very frustrated he can’t get his artwork out there, so [Bianca] is his runway and stage,” the insider explained. Plus, “he’s trying to create a power couple image.”
West and Censori, 30, turned heads at the 2025 Grammy Awards on Sunday, February 2, when they arrived on the red carpet and she unveiled a shocking sheer dress that bared all. After their entrance, a source confirmed to Us that the couple departed “on their own accord,” adding, “They just got in their car and left.” (West’s track “Carnival” was nominated for Best Rap Song at the show at the Crypto.com Arena in Los Angeles. Kendrick Lamar’s “Not Like Us” won the award.)
Those close to Censori, who was first linked to West in late 2022 and tied the knot with him that December, are reportedly concerned about the pair’s romance.
“Bianca has always been a strong, independent woman, but her friends haven’t seen that lately,” a source told Us last year, noting that Censori has isolated herself since getting together with West. “Their only connection with Bianca is the photos and videos they see on social media and in the news. They know Bianca is extremely intelligent, but this is a side of her they’ve never seen before.”
While multiple sources told Us there is a genuine connection between Censori and West, a second insider recalls how his obsession with fashion chipped away at his marriage to Kim Kardashian. Even before West and Kardashian’s friendship turned romantic in 2012, the rapper would have designers send their runway looks to the reality star, customizing them to her measurements. (West’s ex Amber Rose, whom he dated from 2008 to 2010, previously spoke about his desire to dress her “sexy,” while Julia Fox, whom he had a short-lived romance with, shared in her memoir that a man she referred to as “the artist” was controlling over her outfits.)
“One day, she got a box from Yohji Yamamoto, and the Japanese designer had remade items from his most recent collection in Kim’s size,” the insider recalled. “All Kanye wanted to do was dress her.”
However, once the thrill of the clothing wore off, “Kim began to get angry,” the source shared. “She felt like he was treating her like a little doll. She hated it.”
A third insider told Us that Kardashian, 44 — who welcomed four children with her ex-husband — is “very open-minded” about West’s new relationship.
“She sees the connection between Kanye and Bianca,” the source shared, noting that Kardashian thinks Censori is very sweet. “Kim hopes Bianca is happy and in a good situation, [but] she knows how Kanye’s personality can be.” Us reached out for comment.